Physicians Formula Introduces Stackable Nail Polish

We thought we’d seen every single possible way a nail polish could be marketed, but Physicians Formula just went and surprised us.

The drugstore brand known for its hypoallergenic formulas and whimsical packaging has just entered the nail polish arena. It may be a little late to the booming nail polish market, but the brand has obviously been watching its competitors closely because they hit it out of the park with this collection. Here’s why:

• The bottles are small: Everybody knows small things are cute. Plus no one really uses a full-size bottle of polish, ever. (Well, except for this one.)

• They’re packaged as color-coordinated trios: It’s impossible to choose just one when confronted with racks of colors, so it’s nice to get three in a pack. Plus the polishes are more visually attractive packaged as a set.

• There are nail art ideas printed on the side of the packaging: Related to the above point–since you have three polishes at your disposal, you might as well try some nail art.

• They’re affordable: A trio will set you back a very affordable $10.95. That’s like half a bottle of Chanel lacquer.

• They’re like toys: This might be the best part of the collection. The bottles all snap together, kind of like those plastic DNA molecules that you use in chemistry class. Who doesn’t want to build a tall nail polish tower? No one, that’s who. And besides just being plain fun, it’ll also allow you to save a ton of cabinet space

You can get the collection now here

By Fashionista, Click Here

American Women Spent $768 Million On Nail Polish in 2012

If you thought the nail polish industry was losing steam, think again. Despite a market seemingly glutted with new nail category launches, consumers are still hungry for the paint.

According to WWD, nail polish sales hit $768 million in 2012 in the U.S., which is a gain of 32% over 2011. Compare that to an increase of 4.3% for the mass market beauty business overall, and you can see why so many companies are eager to get theirhands on your hands.

One survey indicates that 33% of women own at least 25 bottles of nail polish. {Ed. Note: My friend Lauren has over 300 and she rotates them seasonally, displaying her colors on the same kind of rack they have at nail salons.} To ensure that you keep adding to your collection, the industry is launching a lot of new products and concepts.

Read on for a summary of the trends, according to WWD.

• Sandy and matte finishes: Think the Mariah Carey collection for OPI, which features “sand” polishes. Sand polish is basically a matte glitter without the usual shiny nail polish finish.

• At-home gel: While at-home gel systems continue to get mixed reviews on blogs and beauty sites, expect to see more of them on the market. Even mass market brands like Cover Girl (which was slow to the nail polish boom, just re-releasing a full collection last year), are reportedly thinking about launching gel.

• Polishes that look like gel: Gels are a bit of a nightmare to apply at home (in our humble opinions), so nail polish companies like Sally Hansen and Revlon developed polishes that act like gels–they’re shinier and supposedly longer wearing than standard polishes, but just as easy to apply.

• Nail stickers are still a thing: We thought Essie was a bit late to the nail art game with itsnew nail wrap launch, but this category is still going strong. Stay tuned for more companies to be releasing wacky patterns for your tips, no tiny dotting tool required.

Will you be adding new polishes to your collection this spring?

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Red Lip Perfection, How to get it right.

The first thing to do is the most important: Prep your lip. You can have a gorgeous red lipstick on, but if your skin is peeling, it will look horrible.

1) Apply a lip balm and massage your lips with your fingers.

2) A good way to get rid of any extra skin on your lips is to rub them with a very clean toothbrush.

3) Use a translucent powder as a lip primer, this will act as a base for the lipstick.

4) Line your lips carefully with a red lip pencil.

5) Fill the rest of the lip in with the lip pencil.

6) Now, you can either apply the lipstick directly on your lip, or you can apply it with a lip brush. I recommend using a lip brush for longer wear.

Applying the lipstick with a brush gives you more control, uses less product, and will last longer.

7) Lightly blot your lips on a tissue.

8) Then, set your lips with translucent powder.

9) Reapply the lipstick for 1 last coat, and you are finished!

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Smokey Eye and Brow Ideas

 

Chanel Reveals Couture Nail Art By CHERYL WISCHHOVER

TREND ALERT

Chanel’s nail colors always cause a frenzy. The beauty world waits with bated breath every time there’s a show to see what kind of nail color magic the house’s makeup guru, Peter Philips, will conjure up. He threw us for a bit of a loop this past week after the Chanel couture show; rather than unveiling a new color, he showed nail art. Yep, even Chanel is cuckoo for crazy nails now.

It’s the first time the house has done nail art,Style.com is reporting. But this being Chanel, it was obviously not a Katy Perry-esque 3-D sushi manicure, but something much more elegant.

Philips used one of Chanel’s spring 2012 colors, May, on the nail beds, then did a sort of upside-down French, tracing a line around the nail edges–but avoiding the tips–with a discontinued chrome color from 2007. (In case you want to try this look at home, Sally Hansen’s silver nail polish pen should do the trick.) The clothes were heavy on pink and shiny accents, including silvery hairnets, so these nails coordinated perfectly.

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