Phillip Treacy hat, £7,350, Fenwick, Dress, £3,920, Erdem, Shoes, £500, Aquazzura, Bag, £1,150, Roger Vivier
If you thought dressing for Royal Ascot was as simple as choosing your most ostentatious hat and some wedge heels, think again. the organisers of the 305-year-event say that the average racegoer spends £300 on their outfit - meaning the event brings in £34 million to the British fashion industry.
So if this is big business, perhaps it's no surprise that there are serious style rules attached. Royal Ascot has just launched their annual style guide - a collection of looks put together to advise and inspire attendees as they start to think about what to wear with only three months to go until the five-day long June event - and whilst trousers are now allowed, don't think that means the dress code is getting more relaxed.
Hat, £1,750, Edwina Ibbotson, coat, £4,900, Erdem, shirt, £795, Erdem, blazer, £1,165, Alexander McQueen, trousers, £495, Alexander McQueen, shoes, £425, Christian Louboutin, bag, £2,540, Marzook
The annual race meeting - which the Queen attends along with members of the Royal family - is certainly steeped in tradition, but Royal Ascot would hate for us to think that they’re stuck in the past. “We follow trends. Jumpsuits are a new staple which we’re really embracing - they’re fashion forward but work for all the Ascot enclosures," Juliet Slot, commercial director at Ascot told The Telegraph.
Trouser suits are also now allowed at Royal Ascot - but, with some style caveats. “Trouser suits are welcome but they should be of full-length and matching colour and material," notes the official style guide. They cite a powder pink trouser suit by Alexander McQueen and a cool wide-legged, spotted jumpsuit by Sportmax, as examples, but hope to steer attendees away from the current trend for culottes.
Hat, £1,920, Edwina Ibbotson, Sportmax jumpsuit, £595, Fenwick, shoes, £295, Red Valentino, bag, £460, Red Valentino
Another current trend which is causing Ascot's style police something of a commotion are dresses by Self-Portrait which tend to come in chic longer lengths but flout the rules with revealing sheer lace panels. So if you were planning to use a day at the races as an excuse to purchase one of Han Chong’s uber-successful designs then you may have to await a wedding invitation instead.
But if sheer is out what you *are* very much encouraged to adopt for Ascot is a bold hat - as long as it has "a solid base covering at least 4 inches of the head." The style guide - which is sponsored by Fenwick and Boss Hugo Boss- features bold hats by established milliners like Phillip Treacy as well as up-and-coming names such as Francesco Ballestrazi, each one adhering to the Royal Enclosure diktat.
Not that the rules put off racegoers. “We’re finding that more and more people actually want to conform to the code,” Slot says. “We don’t have enough excuses to put on our finery these days so Royal Ascot is a wonderful chance.” We hope you've been taking notes.
by B Holt at Daily Telegraph, Click Here